This report reveals why investment in people analytics is accelerating, how leading companies build a data-driven culture for HR, and the technology shaping the future of the function.
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Harnessing People Analytics to Drive Business Growth. Our People Analytics Trends 2024 research explores how leading organisations are scaling people analytics, adopting AI, democratising insights, and measuring value to enhance business performance.

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Harness People Analytics to Drive Business Impact in a Dynamic World!

Growth: People analytics continues to grow as a function across companies worldwide.

Intelligent Automation: AI is here! Companies are adapting processes, guidelines and activities to integrate AI across people practices, using analytics at its core.

Adoption: The adoption of analytics across the workforce, through democratisation and personalisation, is “getting going”. However, there is a still a lot to do before people analytics is embedded organisation-wide.

Value: Few companies are measuring the value of people analytics, especially in terms of improving business performance. And there is a long way to go before business executives realise the full value of their investment in people analytics.
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Learn how to advance the success of your HR function in the digital age and understand how HR professionals today compare with the behaviours associated with digital potential.

This report reveals why people analytics continues to grow despite economic uncertainty, the eight characteristics of Leading Companies, and how investment drives business impact.